The number of HealthTech companies is growing rapidly worldwide. Alongside this growth, a specialized service provider market has emerged. R2GConnect, the world’s leading platform for partnerships in the digital health industry, has announced the top 10 service areas currently in demand by HealthTech companies. The analysis sheds light on where digital health firms most need support as they scale.
HealthTech companies, now numbering in the hundreds of thousands, are offering apps, sensors, and other digital health tools. While most are still in the startup phase, a large portion are already generating revenue or have secured funding (60%/80% of HealthTech companies on R2GConnect). This makes them a prime target for service providers specializing in HealthTech.
Based on an analysis of 1,000 companies registered on the R2GConnect platform, the top 10 service areas show what digital health firms will need most over the next 12 months. These findings give service providers clear guidance on how to meet the needs of a growing, innovative industry.
What exactly are HealthTech companies looking for?
Here's a list of the top 10 Service Areas in Demand by HealthTech Companies in the next 12 months: 1. Investor Search & Fundraising (47%) Nearly half of HealthTech companies are focused on securing capital to scale, often seeking venture capital or private equity funding. 2. Lead Generation & Sales (28%) 28% need help with lead generation and sales, targeting key customers like pharma companies, hospitals, and healthcare providers. Service providers (e.g. consultants, HCP and patient network organizations, app store marketing service providers) are asked to identify the right markets and execute strong sales strategies. 3. Acceleration & Incubation (24%) With 24% seeking acceleration and incubation, HealthTech companies leverage mentorship, funding, and networking opportunities to fast-track growth. 4. Clinical Study Support (19%) Clinical study support is requested by 19% of companies, ensuring that new medical products meet regulatory standards. Large but also new and digital-first CROs and clinical trial solution vendors are supporting these startups. 5. Product Validation & Quality Assurance (19%) For 19% of HealthTech firms, product validation and quality assurance are essential to ensure their solutions meet industry standards. Companies typically get help from patient organizations or consultants. 6. Market Access Support (19%) Market access support, needed by 19% of companies, helps firms navigate reimbursement models, pricing strategies, and distribution channels to effectively launch in new regions. Services are typically provided by specialized consultants. 7. Health IT Infrastructure Services (16%) Around 16% of HealthTech companies need expertise in setting up robust IT systems, including electronic health records, telemedicine platforms, and cybersecurity measures. 8. Regulatory Advice (15%) Regulatory advice helps 15% of companies navigate healthcare laws and regional regulations, ensuring their products comply with global standards like HIPAA or GDPR. 9. Compliance Advice (14%) 14% of companies require compliance advice to align their operations with healthcare regulations, avoiding legal risks and penalties while preparing for market entry. 10. Reimbursement Pathway Support (14%) Lastly, 14% of HealthTech companies focus on reimbursement pathways including DIGA or PECAN support to ensure their products qualify for insurance coverage, essential for adoption by healthcare providers and patients. Typically provided by consultants, legal advisors, or software platform providers.
While the top 10 service areas cover the critical needs of HealthTech companies, other areas like medical app development (12%), access to AI platforms (9%), and connections to HCPs, coaches, and patients (9%) are also in demand.
Service providers can use the R2GConnect partnership matching platform to make service offers to thousands of healthtech companies through deals and thereby gain new partnerships and customers. More information for service providers on R2GConnect can be found here.