R2GConnect
News & Insights
Our latest news, insights, and how-to guides for the HealthTech ecosystem.
How to Create a Winning Pitch Deck: A Guide for HealthTech Startups
A winning HealthTech pitch deck builds trust, proves market potential, and inspires investor confidence. This guide breaks down the essential slides, best practices, investor psychology, key metrics, and design tips every founder needs, plus how to avoid common red flags. At the end, don’t forget to get your free pitch deck review from Research2Guidance.
How to Drive Medical App Usage: Top 10 Technical Tactics
Most medical and wellness apps face low adoption and poor retention. Barriers often arise from business-model gaps and technical issues such as weak design, complicated onboarding, or missing workflow integration. To turn an app into a scalable health solution, developers need proven UX, UI, and technical strategies from streamlined sign-up flows to personalized notifications and clinical integration. Expert guidance can help ensure your app is not just built, but actively used.
The Real Price of Compliance: Unpacking Regulatory Costs for Digital Health Start‑Ups
Building an innovative digital health product is exhilarating. But moving from prototype to clinical deployment means crossing a regulatory minefield that demands time, money, and strategic planning - and a lot of hidden costs.
Taming the Regulatory Jungle: A Founder’s Guide to MedTech Approvals
Digital health entrepreneurs often find that building a prototype is only half the battle; the other half is navigating a labyrinth of regulations. Europe’s MDR/IVDR regime, the U.S. FDA’s evolving guidance on software as a medical device (SaMD) and AI/ML tools, and emerging frameworks in Asia and Latin America all place rigorous demands on start‑ups. This guide offers a high‑level roadmap through the most important steps and timelines, along with practical tips and curated R2GConnect services to accelerate compliance.
Navigating the Certification of Medical Device Software - Opportunities, Challenges, and Best Practices
What does it take to certify your digital health software? In this interview, Punktum CEO Josua Ziegler breaks it all down from timelines and required documentation to hidden costs, common mistakes, and how to monetize certified software through insurance reimbursement, pharma partnerships, and direct-to-consumer models.
Ensuring Compliance with the EU AI Act: The Crucial Role of Quality Image Annotations
The use of medical images in AI-powered applications is governed by the new EU AI Act. Digital health service providers operating within the EU must adhere to strict quality standards for medical image annotations to ensure compliance and avoid potential penalties. What are the options for startups?
Why Healthtech Startups Need a Warm-Intro Phase to Enter a New Market
Startups that want to expand into another market/country are often underestimating the efforts when it comes to adapting their existing business model. To counteract this, experts recommend a "Warm Intro" phase. What is it about?
How to Insure a Smooth IT Outsourcing Transition to a New Medical Software Vendor
Are you wondering if and how you can replace your medical software developer? You have been working with him for years, but are no longer satisfied or do not see the possibility of scaling your application further with him. Here are a few tips and 5. steps on how you can proceed.
Optimizing Biomarker Integration in Digital Health Solutions and Clinical Trials
Biomarkers captured via sensors, patches, watches, rings, etc. are becoming increasingly important for the precise and automated recording of RWD in clinical studies or digital health services. However, many mistakes are made when using them. What are the do's and don'ts when using them?
How to Have a Perfect Healthtech Investor Pitch
Pitching to strategic investors or VCs is what most healthtech companies strive for. If you get the chance to pitch to investors, you should make sure it's a great pitch. It may be a long time before you get another chance. Easier said than done.
How to attract investors for your healthtech startup: Practical tips from successful capital raisers
We interviewed and analyzed 491 HealthTech companies on R2GConnect to gather their key tips on attracting investors. About 60-70% of these startups successfully secured external funding. On average, it took them around 5 years to raise the first $5 million.